Scris de dr. Lamer la Friday, 21 March 2008 (274 hits) in Business Stiri
Ubisoft, „unul dintre cei mai importanţi publisheri de jocuri video din lume”, ne anunţă că şi-a cumpărat toate drepturile asupra proprietăţii intelectuale legate de marca Tom Clancy, inclusiv numele autorului de romane pentru paranoici, care tratează numai şi numai subiecte pe tema agenţilor secreţi care nimeresc în sânul unor conspiraţii mondiale şi hălăduiesc prin complexe militare cu tehnologie ultimul răcnet. Pe chestia cu achiziţionarea numelui autorului, Ubisoft nu mai trebuie să-i plătescă nici un sfanţ lui Tom Clancy, iar dacă ţinem cont că estimează să facă economii de peste 5 milioane euro anual la royalties, am putea spune că Ubi a făcut un business foarte bun. Încă nu a fost făcută publică suma vărsată de Ubisoft pentru achiziţionarea acestor drepturi, dar se estimează că ar atinge cifra de 20 milioane euro, cu plăţi suplimentare prevăzute în următorii doi ani fiscali. Bossul Ubisoft, Yves Guillemot a mai lăsat să se înţeleagă că exploatarea francizei Tom Clancy ar putea trece dincolo de FPS-urile tactice sau Stealth-Action-urile cu care ne-a obişnuit în ultimii ani, şi s-ar putea concretiza chiar într-un MMO… Până acum există peste 30 jocuri „Tom Clancy’s…”, aşa că mai încape şi un MMO în sac!
Comunicatul de presă UBISOFT ACQUIRES THE TOM CLANCY NAME FOR VIDEO GAMES, RELATED BOOKS, MOVIES AND MERCHANDISING Paris, FRANCE – 20 March 2008 – Today, Ubisoft, one of the world’s largest video game publishers, announces that it has concluded an agreement with Mr. Tom Clancy to acquire all intellectual property rights to the Tom Clancy name, on a perpetual basis and free of all related future royalty payments, for use in video games and ancillary products including related books, movies and merchandising products. The price of this all cash acquisition is not currently disclosed. Post acquisition, Ubisoft expects to have a net cash position of around 130 M€ by the end of fiscal 2007-08, compared to a previous expectation of approximately 150 M€. Additional payments will be made as well in fiscal 2008-09 and fiscal 2009-10. On the basis of past performance of Tom Clancy branded video games, and excluding any potential contribution coming from sales of ancillary products, the royalty savings generated by this acquisition are estimated to have an average positive impact on Ubisoft's operating income of a minimum of 5 M€ per year. "After ten years of a highly successful collaboration which has seen the creation of blockbusters that set standards in the videogame industry, such as Tom Clancy’s Splinter Cell, Tom Clancy’s Ghost Recon, and Tom Clancy’s Rainbow Six, today, acquiring the perpetual property rights of the Tom Clancy name for video games and related projects is a major event,” stated Yves Guillemot, Chief Executive Officer at Ubisoft. “The future of our industry lies in our capacity to create and develop brands that captivate consumers and that present myriad of opportunities for the full spectrum of entertainment, be it video games, books, movies or other media. The Tom Clancy brand is recognized around the world for offering exciting video games, films and books. The most recent example of such value creation through brand management is the EndWar book, based on the video game story, which has been in the NY Times top 10 Paperback Mass Market Fiction bestseller list for the last four weeks. Capitalizing on the strong franchises that we’ve built over the past 10 years, we will take the Tom Clancy game brand to the next level of the global entertainment industry."
Tags: ubisoft tom clancy
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